Kimberly M. Cooley | Communications & Digital Strategy




Big Picture

Corporate Communications, Brand Development, Public Relations, Digital Strategy | 
Mississippi, Georgia, New York

Corporate Communications:

I work with brands to break down internal and external communication gaps by advising on messaging and channels to effectively reach each audience.

Brand Development:

I advise public figures, athletes, small businesses, and faith-based organizations on building their brands, managing their reputations, and telling their stories.

Public Relations:

I write time-sensitive and situation-specific messaging to convey proper brand sentiment whether to diffuse a situation, communicate during a crisis, or humanize a brand and its voice.

Digital Strategy:

I help brands, athletes, corporations, and non-profits with their online presence and reputation by creating personalized communication plans and tactics to competitively position their brands and expand their reach.




Experience

Present -

Digital Strategy Consultant | Antle Communications Group, Greater New York City Area

Corporate Communications Consultant | Galvanize Worldwide, New York City

Digital Influencer | BlackBerry Limited, Waterloo, Canada

Public Relations Consultant | Independent, Georgia, Mississippi, New York


Previous -

2005–2013
Communications & Marketing, Digital Strategy and Information Technology, Higher Education

2000–2005
Customer and Client Support, Banking and Real Estate Software Solutions




Expertise and Industries

Specialties:
Co-Marketing, Digital Strategy, Internal and External Communications, Crisis Communications, Content Analysis, Technical Solutions, Personal Branding, Client Management

Industries:
Higher Education, OEM and Automotive, Technology Firms, Start-ups, Corporations, Human Resources, Real Estate, Small Business




Approved Bio:


From technology companies to higher ed, Kimberly is an expert in relationship building, leveraging audience-specific messaging, digital strategy, and technical solutions. 

Kimberly has smoothed out client/vendor relations in IT, given peace of mind to helicopter parents in Higher Ed, and reassured the unsure during times of crisis. What it all boils down to for Kimberly is that people matter.

As an alumna of the University of Mississippi in Oxford, Kimberly is an Ole Miss Rebel to the core and credits much of her expertise to the university's Management Information Systems program within the Ole Miss School of Business. 



Background:


My career began in information technology, but then I discovered my affinity for relationship. I'm still an early adopter and will always be one, but now, instead of exclusively looking for my next toy, I look for technical solutions to help bridge and prevent communication gaps, introduce brands to audiences beyond their view, connect them with their biggest influencers, and manage their online reputation. 



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